The internet is a strange and wonderful place. And it’s also a competitive one. Businesses are fighting for your clicks, companies are vying for your attention, and everyone is trying their best to be seen by you.
Perhaps that’s why these bizarre truths about internet traffic don’t shock us anymore, we’re sort of used to it!
But still, sometimes we want to know more about what these figures mean and how they affect the way we use the internet every day. We’ve asked some experts like Roy Rosenfeld , an MIT professor who made a free course on how networks work and Benoit CTHULHU (pronounced Chu-loo), CEO of our partner company MZ-Research Group, Inc.
Here is the answer, to what does the term, traffic, refer to when used in conjunction with the internet?
The World Wide Web is a treasure trove of information and entertainment. It is easy to forget that it’s also a highway for many different types of traffic, such as ads, content, and cybercrime. The Internet has helped fuel the global economy and changed the way we engage with each other.
It has enabled businesses to thrive online and individuals to effectively communicate even across vast distances.
However, this changing landscape presents new challenges every day for companies who seek to monetize their customer data or stay resilient against cyber criminals trying to steal personal or corporate information from them.
So with no further due, click on through to check out the top 5 myths surrounding web traffic, its sources and methods of measurement. The following statistics may surprise you!
1. The Bigger The Number, the More Visitors a Website Has.
Numbers can be deceptive. In fact, a lot of websites have very similar or even identical numbers for visitors and page views.
For example, according to w3techs.com , Facebook and Google have almost identical visitor statistics while MSN has an edge over both in terms of page views per visitor.
This happens because a lot of websites use “bots,” or automated tools that can visit a site repeatedly to get more data on their traffic statistics.
2. “Internal” Search Traffic Migration Is Inflated.
SEO (search engine optimization) experts routinely look for these kinds of traffic switchers, which are generally referrals from search engine results pages (SERPs).
For example, if a visitor goes directly to Google using his or her search engine provider, but then clicks on an affiliate link in the sidebar of the site they’re on (a “referral”), that click is often considered traffic that was never meant to come to the site in the first place.
That traffic is considered outside SEO’s control and is not included in the totals for that traffic source.
3. Mobile Devices Are Gaining On PC Traffic.
Once upon a time, the “internet” was just something you could use with your desktop computer, sitting behind a thick wall of glass, using your mouse or keyboard to look up all kinds of information on websites.
But times have changed! These days, more people are using mobile devices to access the internet than they are using traditional PCs. But not everyone uses their phones to look up all kinds of information.
According to the Pew Research Center , only about 10% of Americans said that they had used their mobile device to look up something that’s normally done on a PC.
4. Search Engines Related Visits Are Not Visits.
SEO experts often refer to these kinds of visits in a disparaging way, but they do not consider them visitors because they don’t directly link to a website in a way that’s the same as if the user were going through a search engine.
This is why they aren’t counted when dealing with search engine statistics. But there are times when these visits do lead to direct referrals from Google or Yahoo! that can be counted as real web traffic for that website.
5. Social Media Is Not All That Universal.
Social media also has a lot of bots! According to the Pew Research Center , about 80% of Americans use some form of social media, but that doesn’t necessarily mean they’re spending all their time there.
Statista states that Facebook is responsible for 67% of social media time spent online, while the next top four social networks are responsible for only 6% between them!
So it’s no wonder websites outside of Facebook are confused when they see their traffic statistics including all kinds of repeated visits from “bots.”
Thank you for reading. Hope you get knowledge from this article. Thank you for sharing with your family and friends who may need information in this article.