What will the bourbon market look like in 2023? That’s a question many people are asking, and while no one can say for sure what will happen, there are some things we can expect. 

In this blog post, we’ll take a look at the current state of the bourbon industry and make some predictions about what to expect in the coming years. So if you’re curious about where bourbon is headed, keep reading!

Why has bourbon become a hype this 2022?

1. People have become more adventurous in their tastes.

As people become more adventurous with their drinking preferences and more willing to try new things, the unique flavour of bourbon has increased in popularity. With a rich, smoky flavour, bourbon is perfect for sipping on its own or using in cocktails. 

Bourbon is made from a specific type of corn, so it has a sweeter taste than other types of whiskeys. There are a few different ways to enjoy bourbon. 

You can drink it neat, which means without any mixers or ice. This is the best way to taste all of the complexity of the flavour. You can also add a splash of water, which will help to open up the flavour. 

If you want to make a cocktail, bourbon can be used in many different recipes. The most popular bourbon cocktail is the Old Fashioned. This drink is made with bourbon, bitters, sugar, and a twist of citrus.

2. The craftsmanship that goes into making bourbon has also been appreciated more, as the process is quite intricate.

The bourbons of today are crafted with great care and attention to detail, just like they were in the past. The difference now is that people are more aware of the work that goes into making these fine spirits. 

Bourbon makers use a variety of techniques to create their unique flavours. One popular method is barrel aging. This involves storing the bourbon in oak barrels for several years. The longer the bourbon is aged, the more complex its flavour will become. 

Another way to add flavour to bourbon is by using different types of wood for the barrels. For example, some makers use charred barrels to give their bourbon a smoky taste. Others use barrels that have been seasoned with different spices or fruits to impart unique aromas and flavours. 

The art of making bourbon is constantly evolving, as makers experiment with new techniques and ingredients. This has led to the creation of some truly unique and delicious bourbons. So, whether you’re a fan of the classics or you like to try something new, there’s a bourbon out there for you.

3. The history of bourbon is also appealing to many.

Bourbon has a long and storied history, dating back to the early 1800s. It is said that the first bourbon was made by a man named Jacob Spears, who hailed from Bourbon County in Kentucky. 

He is credited with perfecting the recipe for this now-iconic American spirit. Bourbon became very popular during the Civil War era, as it was one of the few spirits that were still being produced in the United States. After the war, bourbon continued to grow in popularity, becoming one of the most sought-after spirits in the world. 

Today, bourbon is produced all over the United States, but most notably in Kentucky. There are many different types of bourbons available, each with its unique flavour profile. Whether you prefer a sweeter bourbon or a smoky one, there is sure to be a bourbon out there that will suit your taste.

What should you expect in 2023?

1. Elijah Craig 12-Year-Old Bourbon

Elijah Craig’s 12-Year-Old Bourbon was first released in 1986 and quickly became a cult favourite among whiskey lovers. The bourbon is made from a blend of 8-10-year-old bourbons that are hand-selected by the distiller. 

The final product is then aged for an additional 12 years in newly charred oak barrels. The result is a rich, complex bourbon with notes of vanilla, caramel, and oak. It’s perfect for sipping neat or using in cocktails. 

Fans of Elijah Craig’s 12-Year-Old Bourbon will have to wait a little longer for the next release, but it will be well worth the wait. This is one bourbon that you won’t want to miss.

2. Knob Creek Straight Rye Whiskey

Knob Creek Straight Rye Whiskey is expected to be released in 2023. The whiskey is made with a mash bill of 51% rye, 39% corn, and 10% malted barley. It is aged for at least 9 years in new charred oak barrels. 

This release will mark the first time that Knob Creek has produced a straight rye whiskey. The brand has been known for its bourbons, but master distiller Fred Noe decided to try his hand at rye whiskey after tasting some of the traditional whiskeys while on a trip to Kentucky.  

Fans of Knob Creek bourbon will likely enjoy this new straight rye whiskey, as it is expected to have a similar flavour profile. The added rye grain will give the whiskey a spicier flavour than the bourbon, making it perfect for sipping neat or on the rocks.

So mark your calendars and start saving up, because the Knob Creek Straight Rye Whiskey is sure to be a hit when it hits shelves in 2023.

3. Bulleit 10-Year-Old Straight Bourbon Whiskey

After a decade of waiting, Bulleit 10-Year-Old Straight Bourbon Whiskey will finally be hitting shelves in 2023. 

This highly anticipated release has been aged in charred oak barrels for a minimum of ten years, resulting in a rich and complex flavour profile that is sure to please even the most discerning bourbon aficionados. 

With notes of vanilla, caramel, and oak, Bulleit 10-Year-Old Straight Bourbon Whiskey is the perfect spirit for sipping neat or on the rocks. It also makes an excellent addition to cocktails, adding a depth of flavour that is sure to impress your guests. 

Whether you are enjoying it neat or mixed, Bulleit 10-Year-Old Straight Bourbon Whiskey is sure to become a new favourite in your collection.

The Ongoing Popularity of Bourbon

Bourbon production has doubled in the past ten years, and it’s expected to continue growing. The demand for bourbon is outpacing the supply, which is causing prices to go up. 

We can expect to see even more bourbons on the market during the rest of the year, as well as some higher-priced bottles. 

There will also be a continued focus on small-batch and artisanal bourbons, with 2023 set to bring even more growth for the bourbon industry, with more distilleries opening and existing ones expanding their operations. For bourbon lovers, there is a lot to be excited about!


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