Off page SEO can have a HUGE impact on your rankings, but the truth is most people don’t know about off page SEO. It’s not easy to understand and it can be tough to track if you’re just working with a basic keyword ranking tool. But if you really want to know how to improve your off page SEO, today’s guide is exactly what you need to find out more .

We’re going to cover 7 of the most important things you need to know about off page SEO.

1. Outgoing Links Are Crucial

Think about it this way: Your blog post is a tree. The root of the tree is your blog post, the trunk is your website, and all of your outgoing links are the branches that come off of those two things. The more quality links you have pointing to your sites, the more authority Google will recognize you as having, and that’s what quality backlinks are all about.

One of the most important things to know about off page SEO is how important outgoing links are. There’s a reason why Google gives you even more weight when your site has a lot of incoming links but doesn’t have as many outgoing links. This is a huge factor in the rankings, and it plays into how Google decides which page should rank above another.

2. Content Quality Matters

Quality content is not only important for SEO, but it’s also important for user engagement. If you want to rank higher and also make a splash in the SERPs, you need to make a quality product that people want to share with others. That’s what Google wants to see. It’s why content marketing has become so important on the web nowadays.

When it comes down to it, there are two main things that will make your content go viral: Great quality and creativity. The key is making sure your content is easy-to-read, practical, informative and most importantly useful. 

3. Quality Content Still Matters For SEO

We’ve covered this subject a lot in the past, but it’s still important to mention: Even though Google has moved into other areas of search, like social media and user engagement/relevancy, the quality of your content still makes a difference when it comes to Google’s rankings. This is especially true on mobile devices where users don’t have metadata to help them with their searches.

Of course, you need to have great quality content in order to rank well on the SERPs, but it’s also crucial to have compelling content that people want to share. If you make your content engaging and easy-to-read, even if it doesn’t have a ton of search engine optimization value, your readers will still find it valuable and they’ll link to it.

4. Quality Backlinks Are Still Important

There’s no question about how important backlinks are for off page SEO. They’re the key differentiator between rankings and non-rankings in Google search results right now. Backlinks are going to be the most important ranking factor for the foreseeable future, and you want to make sure you’re getting tons of them. 

If you make a post that people find valuable enough (i.e. it has quality backlinks), then they will definitely share that article with others on social media in order to help push that post higher up in the SERPs. That’s one of the reasons why we’re so focused on content promotion these days. 

5. Data Driven SEO Is King

The key to doing SEO these days is making sure your site has a good foundation with its on-site optimization, but if you want the best results possible, you need to know how to optimize your off page SEO as well. That means using keyword ranking tools to help you find out where Google ranks your site and what pages are getting the most traffic. You can even use these same tools to see what keywords other sites are ranking for, which will give you ideas for new keywords and content topics in the future.

6. It’s Not All About Keywords

Just because you have tons of keywords in your title and meta description doesn’t mean that those keywords are going to help you rank well. In fact, most people think that the more words you put in your titles and descriptions, the higher those pages will rank. If it sounds weird, it’s because it is! When it comes to writing titles and descriptions for posts on your website, you actually want to make them as short as possible so that Google can process them better. This means that all of your words should be relevant and helpful for people who will be searching for those keywords.

7. Content Is Still King

Content is king no matter how old SEO strategies get. If you want to make sure Google knows what your site is about, then you have to create quality content that people want to read. Don’t be afraid of writing long posts – in fact, we have a number of articles on the Branded blog that are extremely long. What matters is that they’re helpful and you maintain the highest quality possible.

Now that you know how important off page SEO is and how it’s important for your rankings, making sure your site has all of the right links pointing back to it is crucial for success. If you’re looking for help with this process, our team of experts can help deliver on-page SEO for your website and improve your rankings across the board.


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