As an SEO professional, you will often find yourself in the position of providing SEO services to law firms. However, not every law firm is willing to allow an SEO company to provide these services. There are a few key requirements that must be met before you can start working as an SEO provider in this field , law firm seo services may be every bit as competitive as any other service, especially since the chances of being identified as a company that is better than the others are high. However, providing these services may also open up a lot of opportunities for those who wish to build their business.
This article will cover seven basic tools that you will need for providing a quality service for your law firm clients.
1. Website Analysis Tool:
A website analysis tool is essential for understanding the needs and wants of your client’s end users. The tool that I recommend is Google Analytics. You will be able to get valuable insight into the demographic makeup of your client’s current customers, their buying habits and what areas need to be improved upon in order to help them attract more clients.
This insight can be used to help improve their website in terms of design, content and design so that the end users get a better experience when visiting the site, resulting in increased traffic overall. Getting additional traffic from sources such as Google search engines means increased sales revenue for your client.
2. Keyword Research Tool:
A keyword research tool is needed for researching the phrases that people are typing into search engines such as Google, Yahoo and Bing. This information can be used to determine what keywords will generate more traffic to your clients’ website. For example, if your client’s website offers legal services then their website should contain the keywords “legal services” or “lawyer”.
3. Analytics Software And Webmaster Tools:
The most commonly used analytics software includes Google Analytics and Clicktracks, which are both available at a price that any small business owner can afford, so this will not be a problem for you as an SEO professional providing SEO services for law firms.
Once you have installed the software on your clients’ websites, you will be able to view all of the analytics data that has been recorded, including new visitors, referrals from search engines and cost per visitor from different sources. You will also be able to keep track of where your end users are coming from, which is a good thing for SEO professionals providing SEO services for law firms.
4. Marketing Email List Tools:
The marketing email list tools that I recommend for use by SEO professionals providing SEO services for law firms are Mail Chimp and AWeber. Having a set of tools that you will use to regularly send out emails to clients is essential if you plan on doing any effective email marketing for your client.
This will help generate various types of traffic to your clients’ websites, with the end users reading your content, downloading links and then using them to visit your clients’ website.
5. Mobile App Analytics:
Mobile technology is growing at an exponential rate, so it’s very important that your clients’ websites are optimized to be viewed on smartphones and tablets as well as on the computer.
You will be able to make any necessary changes to the design, structure and content of your client’s website so that it can better serve end users who are viewing them from mobile devices. Viewing websites with a mobile app is a growing trend and your clients need to take advantage of this opportunity in order to generate additional sales revenue for their business.
6. Social Media Management Tools:
Social media management tools are available for managing your clients’ social media accounts such as Twitter, Facebook, Google+ and LinkedIn. These tools will allow you to schedule posts for each of your clients’ social media accounts so that they are posted at optimal times.
You will also be able to monitor their social media accounts in order to see what types of content are getting the best response from their followers, thus allowing you to better refine the content and keywords in your client’s website so that they generate more traffic and sales revenue.
7. Email Marketing:
Some of the most powerful word of mouth marketing occurs when a end user receives an email. For example, your client could send out emails to his current clients letting them know about a new product or service that he has launched. In addition, you can use the email marketing tools to send out newsletters and promotional emails to your clients’ prospect base. The end users on your client’s mailing list will then visit their website and may result in sales revenue for your client.
