memes, cat, rainbow @ Pixabay

The Good, the Bad and the Meme: an internet meme that has been circulating for years now. Some people love it while others hate it. The meme is used to describe anything from a situation or event in one’s life to a character on TV. It can be used as a noun, verb, adjective or adverb with equal ease of use.

We will explore its origins and meaning so you can decide if this new trend is something that should be embraced by your company’s marketing strategy. The word “meme” is derived from the Greek words meme and meme meaning thought or an idea.

smiley, moustache, happy @ Pixabay

It was first used in 1976 by evolutionary biologist Richard Dawkins to describe what he termed as self-replicating units that spread through society via imitation, such as trends followed on social media sites like Twitter and Facebook. The term has since been applied to many other things including video clips of cats playing with yarn.

The Good: Memes can be great for engaging your audience because they are often short, humorous commentary about life that everyone can relate to which makes them easily shareable content across all platforms. In some cases, people may even break out into memes while at work when you least expect it! 

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