Many people dream of turning their hobby or passion into a full time gig. Whether you are just starting out as an entrepreneur or already have a business, we all make mistakes when it comes to our mobile strategies that ultimately make the difference between success and failure. Mobile is no exception with plenty of new ways to reach customers. This blog is meant to share with you the 10 things that everyone gets wrong about mobile business like out of business, from avoiding budgeting mishaps to utilizing data analytics in a meaningful way. The ideas below are meant for entrepreneurs and small businesses who are trying to learn how they can use mobile technology to their advantage while expanding their company’s reach as well as identify potential pitfalls before they happen in order to achieve growth projections.

1. Mobile is the same as online and social media

Mobile is not the same as online or social media. While they all have their similarities, it is critical to understand that mobile is a marketing strategy. On the other hand, online and social media are marketing channels. The difference between utilizing these channels to their full potential will determine whether or not you are successful in your mobile marketing strategy. Having an established website doesn’t mean that you should stop thinking about mobile. In fact, your website should be designed to be easily accessed from any device at any time to ensure that all of your customers have access to it.

2. Everything needs to be accessible on mobile

Your customers’ demands are changing. Therefore, it is important that you keep the pace of this change by increasing your digital presence. However, don’t make the mistake of trying to make everything available to mobile customers. Make sure you prioritize what your business needs and only make those items available through a mobile device. For example, only provide pricing information through mobile if you get a lot of requests for it from customers. If there isn’t a big demand for it, then don’t spend your resources on developing applications for your products or services if you don’t have to.

3. Offer the same services just on mobile

You simply cannot do everything on mobile. If you are in the business of selling products, then make sure your website is optimized to be accessed from mobile devices as well. However, offer more than just a website on your apps if you want to stand out from the competition. Give customers more information about your products and services and/or what you offer. Mobile is about making everything your customer needs easy to find so that they can quickly do business with you.

4. The customer doesn’t care if they use their phone to log in

Mobile is not just a format that allows users access to content they are interested in while they are on the go. Mobile is a growing marketing channel that gives you the opportunity to reach customers, and it is crucial that you make it as easy as possible for them to do business with you when they are ready. You need to make sure your website is optimized so that a mobile customer can easily find the information they are looking for and log in quickly.

5. Mobile marketing is about getting customers

Mobile marketing does not just focus on getting customers to sign up for your email list, download an app, or purchase your products and services. All of these things are great achievements, but mobile marketing focuses on customer retention first and foremost. Make sure that your mobile marketing strategy focuses on getting customers to come back by offering them valuable information and useful coupons.

6. Mobile is all about advertisements

Mobile advertising is an important part of your mobile marketing strategy, but it shouldn’t be the only way you make money on mobile. Once you have a solid marketing strategy in place for customer retention, then you can include advertisements in your business model as well. Mobile advertising gives you the opportunity to reach customers when they are interacting with their phones and most likely using their devices to look for information or products and services they want to buy.

7. You don’t need to be mobile-friendly if you are having mobile marketing success

When you’re trying to find a mobile marketing strategy that works for your business, the first thing you should make sure of is that it will help you reach customers and provide them with useful information. However, do not be afraid to create a website that is not optimized for mobile devices if this gives you an opportunity to get more information from customers or increase the amount of sales from your business.


Knowing what not to do when it comes to your business’ mobile presence is just as important as knowing what you should do. Being aware of potential pitfalls will give you the upper hand, and you will be able to utilize your assets wisely, leading you to success in this new marketing channel.


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